No One (Ehem… Everyone) Saw This Coming
I would bet that the number of times this feedback has been given worldwide in 2023 was over a million. Over a million times. No doubt. In fact, this feedback has been so boilerplate that some Creatives in Ireland built a site dedicated to the feedback they’ve received over the years. You might find it interesting – Creative Catharsis.
Learning: If you want better than boilerplate Creative, avoid boilerplate feedback.
References and Resources
Creative Catharsis; Type: Website
Does this resonate with you? Have you ever received or given feedback along these lines? If so, we’d love to hear from you.