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Satisficing – The “Good Enough” Approach

Satisficing – The “Good Enough” Approach

January 12, 2026 Thom Dempsey

Satisficing – (verb) Pursuing the minimum acceptable results or outcome because that decision is familiar, hassle-free, and requires the least investigation.

Herbert Simon first coined the term in 1956.

The difference between satisficing and iterating is the idea of permanence.

When you satisfice, you’ve accepted an end-state far less than ideal. In other words, you’ve given up on learning or doing more because you’ve conscientiously decided this is where you stop.

When iterating, you accept a less-than-ideal starting state, with plans to continually improve beyond it. You choose to continue and do more.

Iterating implies growth. Satisficing indicates an endpoint that is good enough.

We all face times and decisions where satisficing is alluring. There is so much coming our way that it’s almost inevitable – whether we know it or not. What could be one thing where you might be choosing to satisfice? And is that not as high a priority for you as the things you are actively iterating on?

References and Resources

Steve Portigal – Interviewing Users: I first ran across the term “satisfice” in this book.

More details are here.

Note: Originally posted on January 4, 2018 – this is the 3rd version of this post.


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language
To Be Honest

To Be Honest

April 29, 2024 Thom Dempsey

Credibility is a finicky thing. Building it is tough, and it gets even trickier if you are prone to use words and phrases that diminish your voice. Hedge Words, Authority Weakeners, Redundant Words, or Hesitation Signals are weak words that diminish credibility.

  • Hedge Words: Maybe, Possibly, Sort of…
  • Authority Weakeners: If that makes sense, If you know what I mean…
  • Redundant Words: Basically, To be honest
  • Hesitation Words: I guess, I think, I’ll try to…

Learning: Clarity is key. If there is a reason you are using these words or phrases, state the reason or try not to use them.


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How to Gaslight Gatekeep Girlboss at Work

How to Gaslight Gatekeep Girlboss at Work

February 5, 2024 Thom Dempsey

Ok, this is not about how to Gaslight Gatekeep Girlboss at work. I barely know what that means. But we do live in a world where John Oliver can get the Putekeke to win New Zealand’s Bird of the Century, and the word ‘Rizz’ won the 2023 Oxford Word of the Year. It’s a strange, engaging, and sometimes funny world. It’s time to feel sorry for Grammarly because it threw up all over this post.

Learning: The best way to look at these kinds of events/changes is through the eyes of a curious child. If you can do that, and then you realize you are actually an adult – you can’t help but be amused (and more curious).

References and Resources

With a boost from John Oliver, pūteketeke soars to first in New Zealand bird contest by Joe Hernandez/NPR; Type: Article

Rizz, the word of the year, explained by Constance Grady/Vox; Type: Article

Gen Z is not a Monolith by the Marketoonist; Type: Cartoon/Article


Does this resonate with you? Do you envision a world where ‘Rizz,’ ‘Mid,’ and ‘Lit’ are commonly used in the office? If so, we’d love to hear from you.


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