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Satisficing – The “Good Enough” Approach

Satisficing – The “Good Enough” Approach

January 12, 2026 Thom Dempsey

Satisficing – (verb) Pursuing the minimum acceptable results or outcome because that decision is familiar, hassle-free, and requires the least investigation.

Herbert Simon first coined the term in 1956.

The difference between satisficing and iterating is the idea of permanence.

When you satisfice, you’ve accepted an end-state far less than ideal. In other words, you’ve given up on learning or doing more because you’ve conscientiously decided this is where you stop.

When iterating, you accept a less-than-ideal starting state, with plans to continually improve beyond it. You choose to continue and do more.

Iterating implies growth. Satisficing indicates an endpoint that is good enough.

We all face times and decisions where satisficing is alluring. There is so much coming our way that it’s almost inevitable – whether we know it or not. What could be one thing where you might be choosing to satisfice? And is that not as high a priority for you as the things you are actively iterating on?

References and Resources

Steve Portigal – Interviewing Users: I first ran across the term “satisfice” in this book.

More details are here.

Note: Originally posted on January 4, 2018 – this is the 3rd version of this post.


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language
The Annual Reset: Reflect and Forgive

The Annual Reset: Reflect and Forgive

January 5, 2026 Thom Dempsey

Whether you believe in New Year’s Resolutions or not, there is always a need for a personal reset—an annual review of patterns that need to be broken. Whether it’s drinking too much, working too hard, not speaking up in a relationship or at work, smoking, or whatever, you are likely in some patterns. However, it’s important to note that not all patterns are destructive. Some are good, some appear as bad on the surface but are better than the alternatives, and some are just bad for you. You may be aware of them, not aware of them at all, or somewhere in between. It’s not uncommon to feel you are in a bad pattern but not know precisely what it is.

Here are a few suggested readings if the Reset you need is around your work.

  1. If you are generally unhappy at work, but don’t really know why – pick up: Reboot by Jerry Colonna – It’s a great book to start identifying what ghosts you may have in your machine.
  2. If you feel stuck in your job or your role, pick up: Do Over by Jon Acuff. It’s a book about finding yourself, whether in or out of a job. I’ve read this one a few times, and I’ve always found something within it that propels me forward.
  3. If you’re feeling directionless, you can pick up Start with Why by Simon Sinek. There is an easy formula for understanding your purpose. Find Your Why is more personal and human, while Start with Why is more business-oriented. Both are solid reads.
  4. If you are consistently getting in your own way at work or beyond, pick up The War of Art by Steven Pressfield. This is a book about the inner battle and overcoming your own personal resistance to success, whatever that may mean to you. It’s an easy read but a heady one.

As always, stay healthy, find happiness, and feel free to kick ass at work. If that needs you to forgive yourself or someone else, that may be a good place to start. Good luck.

Art by Frank Furlong


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change management, on being human
Did Someone Say AI?

Did Someone Say AI?

December 3, 2025 Thom Dempsey

To say that AI is everywhere would be an understatement. It’s fascinating to see how companies are leveraging the fear, excitement, and possibilities of AI to sell their product. One visit to San Francisco will prove this to be true. But on a human level, it’s equally clear that so many people are unsure what the hell AI is, really. Other than confusing. And a little scary. Thinking back to the proliferation of the internet and email addresses, AI feels very fast in comparison. So, what could you do? Well, you learn and evolve. Like you did with the Internet, or email addresses, or puberty. AI has massive potential, but there are so many “experts” on this topic that it’s common to buy into the fear—a common way to move products or services.

If you want to start to learn, pick up Mustafa Suleyman’s book on AI called The Coming Wave. It will help ground you and challenge you to find your own personal balance with AI. It’s daunting, yes. But if you can see one way to use AI to make you more productive, then you are learning. And evolving, and that’s all you can do right now, because AI is so ubiquitous.


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artificial intelligence
Love Letter From the Afterlife

Love Letter From the Afterlife

July 21, 2025 Thom Dempsey

If you don’t know Andrea Gibson, it’s not too late. She (somehow) knows you even after her passing. I recommend you watch this not for you to be sad (although it is sad). I recommend you watch this because of love – it’s what she stood for, and it’s what she sees and feels and lived. Love. Pass it on this week.

Watch this: https://www.youtube.com/watch?v=QmZHLvq-gDg

Watch it. Connection is what we need right now. Connection. And Andrea connected better than all of us.


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love
When Marketers Run Amok

When Marketers Run Amok

April 1, 2025 Thom Dempsey

There are many examples of startups trying to ride on the heels of other successful companies. The Uber of this, the Netflix of that, the Airbnb for whatever… These shortcuts may help people understand what you do but are incredibly cliche. And lazy. Comparative marketing is one thing, but this is an entirely different type of marketing, and it needs to stop. Or go full-monty on Nonsense. The Billie Eilish of Towels. The amuse-bouche of Tech Support. The Ham Sandwich of dog leashes. So many possibilities.

References and Resources

Please Don’t Be “The Uber of” Anything by Emma Stratton; Type: Article

Stop saying you’re the Netflix of this or the Uber of that. by Oh Blimey; Type: Article

Your Company Isn’t the Uber or AirBNB of Anything by Wonden Works; Type: Article


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business jargon
Humans Can Win

Humans Can Win

March 3, 2025 Thom Dempsey

Today was a day. Today was going to be difficult but doable. That is until my wife’s surgery was rescheduled 2 hours earlier than planned. And then everything became infinitely more complicated. I am grateful to my customers who understood and moved our meetings. I am grateful to everyone who understood – even those who have been pushing, pushing, pushing for speed and progress. I am grateful, that although we all have things that need doing, or fixing, or implementing, or solving – that humanity and empathy led every interaction – from customers to coworkers. I am grateful.

My wife is recovering right now as I write this.

Also, I should have taken the day off. The days of trying to do everything are over. Some things should always take priority, and your significant other’s surgery should always make that list.

Lesson learned.


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This Valentine’s Day

This Valentine’s Day

February 5, 2025 Thom Dempsey

When you find a CEO that you love, hang onto them because good CEOs are hard to find.


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What You Say vs. What You Do

What You Say vs. What You Do

February 5, 2025 Thom Dempsey

Just a friendly reminder: Saying you are good at something is not the same as showing that you are good at it. For example, saying you are good at listening is not the same as being good at listening, especially if you say it when you should be listening.


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Not a Reason for Return to Office

Not a Reason for Return to Office

January 29, 2025 Thom Dempsey

With the sweeping changes in US Government positions to return to office, it’s just a matter of time before additional Corporations follow suit. This is in addition to Amazon, AT&T, Boeing, Dell Technologies, JPMorgan Chase, UPS, and The Washington Post, which have already implemented an RTO mandate. And though Tech vs Humans is very much against RTO, we also want to voice concerns about constant Zoom calls and how to resolve the main challenges with them.

According to Stanford University, there are four causes of Zoom fatigue (and we feel every one of them).

  1. Excessive amounts of close-up eye contact is highly intense.
    • Solution: Reduce the size of the window, making it less likely that you’ll focus on eye-contact
    • Risk: Reducing the size of the window can help, but it can also tempt you into trying to multitask. Don’t.
  2. Seeing yourself during video chats constantly in real-time is fatiguing.
    • Solution: Most applications now have a hide “self-view” option. Use it.
    • Risk: Without a self-view, there is a risk that you’ll forget you are on camera.
  3. Video chats dramatically reduce our usual mobility.
    • Solution: Invest in a Bluetooth headset and be ok with turning your video off during calls to move around.
    • Risk: Video calls usually require video, so please ensure you have a shared understanding with your audience about when you can or cannot be on video.
  4. The cognitive load is much higher in video chats.
    • Solution: Force breaks in your day or add audio-only calls if breaks are not an option.
    • Risk: Audio calls aren’t the same as video calls in terms of connection, so you’ll want to ensure you mix up how often you do audio vs. video so you don’t lose that connection.

References and Resources

The Official List of Every Company’s Back-to-Office Strategy by the Hubble Team; Type: Article

Stanford researchers identify four causes for Zoom fatigue and their simple fixes by Stanford University; Type: Article


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The Candidate Experience Survey

The Candidate Experience Survey

January 15, 2025 Thom Dempsey

The “Candidate Experience” is the latest trend in recruitment, and it’s an odd concept that shows how quickly we, collectively, are losing our touch with humanity. The “Candidate Experience” is intended to measure a company’s recruitment process by asking potential candidates for feedback. Fundamentally, however, it in itself lacks humanity and balance. For example, I received a questionnaire after not proceeding to the next round in an interview process. First, a question – why would I fill out this questionnaire? What’s in it for the candidate that didn’t get moved on in the recruitment process? But, lets continue, the first question in the questionnaire is: Based on your experience interviewing, how likely are you to encourage other people to apply?

On the surface, that may seem like a fair question, but here’s the issue.

  1. I am still trying to understand why I was not moved to the next round. I have yet to receive feedback. Why would I bother giving the company feedback when I received none?
  2. I gave the company hours of my time, and now they want more of my time. (In other words, they are asking more from me than they were willing to give me…and I’m not talking about a job; I’m talking about the time it takes to write feedback (or give something other than a form response) – something I can learn for the next opportunity.
  3. The Survey itself is flawed—I don’t know how I could score higher than the lowest score, as I’m not interviewing for the experience of interviewing but for the job, which I didn’t get. And I wouldn’t want anyone to have an empty interview with no feedback or discussion and, as far as I know, no chance of landing a job.
  4. I’m not submitting the survey for the above reasons—which is the best I can do for this Company. So, if my experience and rationale are consistent with all other candidates who didn’t get moved on, the only survey results they’ll receive are people who did get the offer—which completely skews the actual metrics this Survey is trying to obtain. The candidate’s experience is not represented in the survey; the future employee experience is.

Learning: Companies are attempting to ask more of candidates while giving them less, calling this “The Candidate Experience.” If you want to improve the experience, talk to the consumers of that experience. If it’s more than just the illusion of caring, that is.


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feedback, hiring

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