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New to Change? A Lesson On Why Ignoring a Needed Change Can Be Detrimental to Your Business

New to Change? A Lesson On Why Ignoring a Needed Change Can Be Detrimental to Your Business

Matthew Furlong

Remember Blockbuster Video? You may not, but in 2004 Blockbuster Video had 60,000 employees. Today, it doesn’t exist. Its value proposition was pretty straightforward – you’d walk into one of 9,000 Blockbuster Video…

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Digital Transformation, Implementation Best Practices
Building a Community in the Workplace

Building a Community in the Workplace

Matthew Furlong

During the height of the Coronavirus, NPR published a story about Hotel Corona. Hotel Corona, previously known as the Dan Hotel, in Jerusalem, became a hotel for people recovering from the Coronavirus….

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Change Management, Implementation Best Practices
Launch Anxiety is Normal

Launch Anxiety is Normal

Matthew Furlong

You’ve spent months discovering, designing, configuring, building, and testing a tool – it’s all gone according to plan, and you’re ready to launch. And then it happens. You start thinking. Over and…

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Implementation Best Practices
Measuring Value

Measuring Value

Matthew Furlong

You are two years or more after implementing an enterprise software solution, and you get the question, usually at renewal and usually by someone in procurement: Why the hell am I paying…

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Digital Transformation, Implementation Best Practices
Implementer's Persona
The Change Agent’s Persona – What You Need to Be the Best

The Change Agent’s Persona – What You Need to Be the Best

Matthew Furlong

“Success, in general, is a well-balanced blend of luck, DNA, confidence, and hustle.” – Gary Vaynerchuk This series is dedicated to our friends (known or unknown) that have recently lost their jobs…

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Career Growth, Implementation Best Practices
Digital Transformation Considerations – Assess First

Digital Transformation Considerations – Assess First

Matthew Furlong

Before you take on a Digital Transformation project, there are a few things I’d recommend that you consider before undergoing a significant shift. Based on my experience, too few companies slow down…

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Change Management, Digital Transformation, Implementation Best Practices
Why Best Practices May Not Work For You

Why Best Practices May Not Work For You

Matthew Furlong

Many books and blogs (including this one) share best practices for Digital Transformation efforts and Software implementations. And many of them, including this one, don’t say this enough: Best Practices for One…

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Guiding Principles, Implementation Best Practices, User Adoption
Global Consulting Firms Know Global Marketing Organizations – Or Do They?

Global Consulting Firms Know Global Marketing Organizations – Or Do They?

Matthew Furlong

You are a Global Marketing Organization in disarray. The Agency spend is out of control, and the metrics to determine success are entirely missing (not to mention the off-brand work being done…

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Change Management, Digital Transformation, Implementation Best Practices
The Unfortunate Non-Negotiables

The Unfortunate Non-Negotiables

Matthew Furlong

Software Implementation and Digital Transformation should be as humane an experience as we can make it. The people receiving the change should understand why the change is happening, they need to understand…

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Digital Transformation, Implementation Best Practices
Pre-mortem
Pre-mortem – How to Prepare for Change

Pre-mortem – How to Prepare for Change

Matthew Furlong

You get assigned an implementation. It’s terrifying – people are going to hate it. So, you pick a team. And now you and your team are shaking in fear. “Why me?” you…

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Guiding Principles, Implementation Best Practices

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