If People Knew the Truth

If people knew that the North Star was such an ass, I would hope they would stop trying to get to it.

In business, the term “North Star” represents a company’s strategic focal point. In many cases, a key metric is created to support this strategy and keep the company focused on improving its services, products, support, or anything else that helps improve that metric—which usually involves a customer. This approach is often used to help align companies and teams toward a single goal and is often very helpful for organizations that seem to be very fractured and siloed.

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Learning: “North Star” is a visionary goal. It’s like a BHAG but less hairy. That’s about it. If you’d like to read more, click the Indeed article below.

References and Resources

What Is the North Star Strategy? by Indeed; Type: Article