There are many examples of startups trying to ride on the heels of other successful companies. The Uber of this, the Netflix of that, the Airbnb for whatever… These shortcuts may help people understand what you do but are incredibly cliche. And lazy. Comparative marketing is one thing, but this is an entirely different type of marketing, and it needs to stop. Or go full-monty on Nonsense. The Billie Eilish of Towels. The amuse-bouche of Tech Support. The Ham Sandwich of dog leashes. So many possibilities.

References and Resources

Please Don’t Be “The Uber of” Anything by Emma Stratton; Type: Article

Stop saying you’re the Netflix of this or the Uber of that. by Oh Blimey; Type: Article

Your Company Isn’t the Uber or AirBNB of Anything by Wonden Works; Type: Article