What’s Next? Change and The Company Identity
When delivering Digital Transformation – you are delivering Change. Change, as you know it, is bumpy. It’s messy, and most of the time, it fails. How’s that Atkins diet working for you?
On a Company-level, is your Company suddenly a different company during and after a Digital Transformation effort? Does the Company now have a new identity? ‘The way things were’ before the Change Initiative is immensely powerful and seductive – and the status quo is its own reinforcing habit. True change will need to have time to take hold, but time is not enough for any Company. The Company Identity and even the Company culture will need to support the habits that drive the Change. The mentality of “We are going to try this Transformation” will yield very different results from “We are the Transformative Company.”
Thinking about “What’s Next?” and predicting what will happen at the Company-level is best left to those who know the Company Culture and can speak to the Company’s Identity. ‘Will the Digital Transformation implementation fail?’ is a great question, but the better question is, ‘Is the Company identity able to Change?’ Or will this be an exercise in trying to change the habits of the end-users? Don’t get me wrong, both are necessary as they feed one another, but if you solve one without the other – What comes next will be very uncomfortable.
References and Resources
Atomic Habits by James Clear; Type: Book
Executive Summary
- Digital transformation is a multifaceted undertaking involving substantial organizational change.
- The company’s culture and identity are pivotal to the success of the transformation.
- A company-wide commitment to change is essential, surpassing the modification of individual user habits.
- Forecasting the outcome of a digital transformation necessitates a deep understanding of the organization’s culture and identity.
- The evolution of end-user habits and preserving the company’s identity are imperative for a successful transformation.