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Why Your End Users Are at their (Whit’s) End

Why Your End Users Are at their (Whit’s) End

Matthew Furlong

They arrive at work, a cup of coffee in hand, and try to log into their authentication screen (navigating some bot-generated hoops) to get started.

Perhaps they forgot their password.

Once through the authentication matrix, they hop on a Zoom call.

In that call, they try to decipher what is not being said.

Or perhaps they fully understand what’s being said and it MAKES NO SENSE.

During that call or sometime around lunch, they dream about a different scenario.

And maybe, just maybe it’s not that bad.

Maybe they won’t get an email saying that they need to do something more or different.

If they do get that email, this may be their reaction.

So, when introducing the new shiny thing/project/initiative – please allow people a moment (or two or three) to get on board.

References and Resources

Why It’s Called Whit’s End

Supporting Music

I Am the Walrus by the Analogues (Cover)

Rockin’ the Suburbs by Bens Folds

Burning Down the House by the Talking Heads

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