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In Concert – Digital Transformation is the Whole Album

In Concert – Digital Transformation is the Whole Album

Matthew Furlong

Seth Godin recently posted on his blog about our desire to be a part of and listen to the whole song, not just one isolated part of a track.

Listen to one musician’s track in isolation on any record (like this one) and you might be amazed at how trivial they sound. Paul McCartney, one of the great bass players, in one the great groups of all time–it sounds a bit like a school music recital.

But we don’t listen to the tracks in isolation, because the isolation isn’t the point.

Human beings care about harmonies. About originality. About the tension that comes from the new. And we care about the dynamics between and among people who are working together.

That’s why we listen to the whole song, not one musician’s isolation track.

Seth Godin

In Digital Transformation, there is no isolated track. Every swimlane intersects with every other swimlane. Take one role’s performance without awareness of the other roles and responsibilities, and you not only have an incomplete picture but no context to even recognize it as a picture. The Project Manager, Developers, Implementation Consultants, End Users, System Administrators, Executive Sponsors, and everyone in between have a track to play in successfully executing Digital Transformation. For Digital Transformation to work, all tracks need to exist and interact with each other.

Going further, Digital Transformation is not only the whole song but the whole album. Therefore, it will require patience, the right team, and continuous monitoring of all of the tracks to make it to the end.

If you want to continue down the music rabbit hole, listen to the Tech Vs. Humans Spotify playlist here.

References and Resources

The Parts between by Seth Godin

Supporting Music

Reach for the Sun by Polyphonic Spree

Plush by Stone Temple Pilots

The Cave by Mumford & Sons

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