Accelerate User Adoption

Accelerate User Adoption

Software Implementations are becoming the norm.

We implement slack because Water Coolers conversations no longer exist.

We try a new Work Management solution because Emails and Microsoft Project can’t keep up.

IT requires Single Sign-On because, well, everything needs to be secure.

It’s just everything. And once one new software is in, you need to get another one. And another and another.

It’s the world we live in now – it’s what people have been calling ‘Digital Transformation’ for a few years now. It’s just all happening way faster than most people really want.

If you are on the delivery side or the receiving side of this change, there are a few things you may want to consider to help accelerate user adoption.

1. Reduce Push Notifications

Every software application comes with notifications nowadays. Heck, even applications that you thought didn’t have the ability to harass you digitally – now can.

The more advanced applications allow you to turn them off at the user-level. Please do yourself a favor and turn most of them off. Find out what notifications you need, and then turn everything off. And while you are at it, turn off anything that makes a noise. Pavlov’s dogs are begging you.

2. Remove Duplication of Effort

A user-adoption deal-killer for most software applications is whether you require duplicate work from your end-users. You’d be surprised how many managers require their team to enter the work in one system and then write an email with the same data. Ummm – why? What’s the point? Can’t the manager see the data in the new system? The answer is usually yes.

If you want people to use the new system, duplication of work shouldn’t exist. And if you have to build integrations from one system to the next to save steps — do it. Duplicate work is soul-crushing for most employees.

3. Simplify the UX

Enterprise software can be complex – which is great. It means that enterprise software is capable of doing so much. What is not so great is when people’s training documents look like the above. Keep it simple. Keep the end-user experience simple, and they will use it.

In the book Switch by Chip and Dan Heath, there are three key ways to make change happen: Motivate the Elephant, Shape the Path, and Direct the Rider. You could easily argue that if you are trying to introduce a new software – a simple UX is the best way to Shape (and reinforce) the Path.

Resources and References

UIs that cause eye bleeding

Direct the Rider

Supporting Music

Modest Mouse – Float On

Ok Go – Here it Goes Again

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