Implementation Parable – The Fisherman and the Businessman

Implementation Parable – The Fisherman and the Businessman

The other day my team asked me to go into detail about our new purpose. I felt like the conversation was incredibly helpful but, in my opinion, it ultimately ended with not enough information for my team. Upon reflection, the conversation was very reminiscent of an old parable about a fisherman and a businessman.


There once was a fisherman who fished off of the pier and caught a few big fish each day while others seemed to struggle.

A businessman saw that he was succeeding while others were failing and approached the fisherman.

The businessman asked the fisherman, “How long does it take you to catch so many fish?”

The fisherman replied, “Oh, just a short while.”

The businessman said, “Then why don’t you stay longer at sea and catch even more?”

The fisherman replied, “This is all that my family needs.”

The businessman seeing an opportunity asked, “Why don’t you fish longer to catch more fish then sell the extra fish to the fish market.”

The fisherman replied, “And after that?”

The businessman replied, “You can use the extra funds to buy a small boat and catch more fish with a net.”

The fisherman replied, “And after that?”

The businessman replied, “You can buy a few more boats, hire a crew, and catch even more fish.”

The fisherman replied, “And after that?”

The businessman says, “After that, you can finally retire, you can move to a house by the fishing village, wake up early in the morning, catch a few fish, then return home to play with kids, have a nice afternoon nap with your wife, and when evening comes, you can join your buddies for a drink, play the guitar, sing and dance throughout the night!”

The fisherman was puzzled, “Isn’t that what I am doing now?”


References and Resources

1 MIN READING: The fisherman and the businessman

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