Motivation for Creative Professionals
In the book, the Rise of the Creative Class, Author Richard Florida postulates that motivation for Creatives is more intrinsic than extrinsic. Extrinsic Motivation uses rewards or punishment as a way of motivating the correct behavior. While Intrinsic Motivation involves using a personally rewarding factor to achieve a goal. In his research, Richard Florida found that 9 of the top ten motivators are intrinsic. The one? Money, of course. Challenge and responsibility Flexibility A stable work environment Money Professional development Peer…